NEWSLETTER

An Evolving Industry

Even up-in-coming musicians have fans that follow their every move and share their love with their social circles. That's why it's technology like social media platforms that have changed how fans get to interact with their favorite singers and bands. 


With a shift away from buying records or CDs and toward downloading, there is not the same tangible feel to the music fans access now, which means that the performers have to find other ways to connect with their audiences. Live video streaming and photos with fans as well as the ability to comment and talk to bands or singers through their social media pages are preferred by today's fans that like the accessibility they get to the performers they admire.  Platforms like Instagram and Facebook have shifted the power away from the recording industry and back into the hands of the performers, helping them use these channels to develop their own fan base over using corporate marketing efforts that are not authentic ways of communicating with the audience.       


It wasn't that long ago that Justin Bieber was discovered on YouTube by Usher. Katy Perry, Macklemore, Psy and Lana Del Rey are others who used this online video platform to get noticed when music industry executives wouldn't pay attention to them. Thanks to this social media platform and mobile technologies, the road to fame has changed and helped many artists, including musicians and voice-over talent, get the attention they deserve while winning a fan base in the process.    Technology continues evolving entertainment.  For actors, musicians, and performers, technology will continue to provide a world stage for their talents and give them control over their careers. At the same time, technology will also advance what's possible in the entertainment industry, offering new ways to get noticed and engaged with fans. For performers, that means staying attuned to these shifts so that they can leverage them for even greater success.

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Congratulations ces indie!

You're on the playlist

Mysticons is an animated all girl superhero series  that is currently broadcasted on Nickelodeon in Canada and the United States.

LISTEN TO 'SHOW ME WHAT YOU GOT'

Nickelodeon did an awesome job  using 'Show Me What You Got' in a scene full of action and suspense.


Show Me What You Got, Mysticons!






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